Beauty Expert Leighton Denny joined forces with Breast Cancer Care throughout October 2011 to help raise funds and awareness for this very worthy cause.
Leighton's "Look Good and Do Good" campaign supported Breast Cancer Care by offering a 10% donation from all purchases made at LeightonDenny.com, featuring all products in the Leighton Denny Expert Nails and Sun-believable Expert Tan ranges.
Joining forces with leading shopping channel QVC, Leighton was asked to design a limited edition T-Shirt with all proceeds going to Breast Cancer Care. The T-Shirt sold out on the channel's October 12th special "Be Aware, Show You Care" show – in just under three minutes!
Leighton promoted this campaign on facebook and twitter and garnered feature press coverage in publications such as Daily Mail, OK! Harper’s Bazaar and The Sun.
In total Leighton raised a staggering £14,645.00 as well as raising an even greater awareness for the charity.
"I am proud to support Breast Cancer Care, the charity that makes a difference by helping
people across the UK whose lives are touched by breast cancer."
Breast Cancer Care is just a phone call or mouse-click away for anyone who is affected by breast cancer. Our free helpline, information-packed website and online forums offer a friendly ear and expert guidance to people dealing with the turmoil of this life-threatening illness. Across the UK we also offer skilled emotional and practical support through a range of confidential, face-to-face services, helping people every step of the way. Visit www.breastcancercare.org.uk or call our free helpline on 0808 800 6000.